The Tourism Corporation Khyber Pakhtunkhwa (TCKP) is going to organise the “Malam Jabba Winter Sports Festival 2020” at the scenic tourist resort Malam Jabba in Swat Valley
PESHAWAR, (APP – UrduPoint / Pakistan Point News – 14th Jan, 2020 ) :The Tourism Corporation Khyber Pakhtunkhwa (TCKP) is going to organise the “Malam Jabba Winter Sports Festival 2020” at the scenic tourist resort Malam Jabba in Swat Valley.
The TCKP Managing Director, Junaid Khan, while chairing a meeting said that the there-day festival, to be kicked off from January 17, would feature a number of winter sports games including skiing, speed skating, ice hockey, sledding and tobogganing, music show, food and display of handicrafts and others.
He said that the TCKP in collaboration with the district administration of Swat and other partners from private sector were making arrangements to hold the winter sports gala in a befitting manner to lure more tourists and visitors to the famous valley of fairy tales and citadel of Buddhism religion in the ancient era.
Malam Jabba is the only civil skiing resort in Pakistan at about 8500 feet above the sea level.
Besides skiing, alpine ski, skating competitions for both under-15 boys and girls and seniors, curling, snow-tubing and others are also part of the gala.
The official said that the sports extravaganza is aimed at reviving the scenic places, rehabilitating the archaeological and heritage sites and provision of missing facilities to boost tourism in the province to attract tourists and visitors to the serene spots.
He also said the festival would send a positive message to the world that peace had been restored and tourism activities in full swing in Malakand and Hazara divisions and elsewhere in Khyber Pakhtunkhwa.
He added that strenuous efforts were being made to develop scenic spots and make facilities available there to attract domestic and foreign tourists to the province.
Khyber Pakhtunkhwa has been gifted with abundant natural beauty of lush green valleys, snow-capped mountains, deserts, rivers, landscapes, rich cultural and traditional heritage and history, springs, streams and serene spots. It is, on the one hand, replete with a vast mineral and agricultural reserves and resources while the plentiful natural beauty and magnificent splendour is one of its other characteristics the province possessing.
Prime Minister Imran Khan had himself paid visits to the scenic places of Khyber Pakhtunkhwa including Swat Valley, Malam Jabba ski resort, Kalam, Nathiagali, Kumrat and others not once, but for several times.
The TCKP is the frontrunner and has always been playing lead role in implementing initiatives for boosting tourism in the province. The TCKP’s active and vital role has been yielding positive results in attracting foreign and domestic tourists to Khyber Pakhtunkhwa.
In the past, the TCKP has also arranged several events, including paragliding, rafting, zip-lining and safari train tours for domestic and foreign tourists.